Marketing Aptitude MCQ-164

Which of the following techniques is used for dealers/distributors sales promotion?

(A) Demonstrations or instructions
(B) Exchange scheme
(C) Money-refund orders
(D) Trading stamps
(E) Free display

Effective selling skills depend on

(A) Good dress sense
(B) Territory allocation
(C) Sales call planning
(D) Good-eye-contact
(E) Pat performance

Which type of audit is used to assess a company’s image among the organization’s publics or to evaluate the effect of a specific programme?

(A) Communications
(B) Social
(C) Environmental
(D) Public Relations
(E) Publicity

Selling is

(A) Different from marketing
(B) A sub-functional of marketing
(C) Same as marketing
(D) More than marketing
(E) None of the above

Who among the following function as facilitating intermediaries in distribution channel?

(A) Wholesalers
(B) Retailers
(C) Financial Institutions
(D) Public warehouses
(E) Only (3) and (4)

Telemarketing campaigns are resorted to

(A) Avoid face to face interactions
(B) Avoid buyer resistance
(C) Reach a larger clientele
(D) Increase cold calls
(E) Reduce profits

________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.

(A) Value delivery system
(B) Value proposition
(C) Customer perceived value
(D) Customer value
(E) None of the above

In the Consumer Protection Act, 1986, “manufacturer” means a person who —

(A) makes or manufactures any goods or part thereof
(B) does not make or manufacture any goods but assembles parts thereof made or manufactured by others
(C) puts or causes to be put his own mark on any goods made or manufactured by any other manufacturer
(D) All of the above
(E) None of the above

Bank marketing aims fundamentally at:

(A) Assessing the present and future needs of customers
(B) Setting business development goals and making plans to meet them
(C) Managing the various services and promoting them
(D) Adapting to a changing environment in Market
(E) All of the above

‘Benchmark’ means _______

(A) Products lined up on a bench
(B) Salesmen sitting on a bench
(C) Set standards
(D) Marks on a bench
(E) None of the above

Successful firms make efforts to reach which of the following level of a product hierarchy for customer attraction:

(A) Core benefit
(B) Expected product
(C) Augmented product
(D) Potential product
(E) None of the above

Find the INCORRECT answer.

(A) cross-selling is an expensive way of marketing
(B) market segmentation can boost lead generations
(C) customer lifetime value is a marketing tool
(D) surrogate marketing is a type of viral marketing
(E) internet banking can replace ATMs

Market Expansion means:

(A) hiring more staff
(B) firing more staff
(C) buying more products
(D) buying more companies
(E) None of above

A Call in Marketing means

(A) to phone the customers
(B) to visit the customers
(C) to visit the marketing site
(D) to call on prospective customers
(E) None of these

The target group for a Car loan is __

(A) All auto drivers
(B) All auto dealers
(C) All car owners
(D) Any individual needing a car
(E) None of these