Marketing Aptitude MCQ-162

Costs that do not vary with production or sales g levels are called:

(A) fixed costs
(B) variable costs
(C) standard costs
(D) independent costs
(E) None of these

Marketing is best suited in ______.

(A) Buyers’ market
(B) Sellers’ market
(C) Internal marketing
(D) Direct marketing
(E) None of these

A theory states that no matter how efficiently goods / services are produced, if they cannot be delivered to the customer in the quickest possible time it is vain. This theory is called

(A) Quickest the best
(B) Instant service
(C) Service on time
(D) Timely effort
(E) None of these

Rural Markets are

(A) Homogeneous
(B) Heterogeneous
(C) Organized
(D) Un-organized
(E) None of these

Discount policies covers

(A) Cash Discount Policies
(B) Trade Discount Policies
(C) Quantity Discount Policies
(D) Seasonal Discount Policies
(E) All of these

Innovation means ____

(A) Inspiration
(B) Enthusiasm
(C) Compensation
(D) Creativity
(E) All of these

Target group means

(A) All employers
(B) All sales persons
(C) Intended buyers
(D) All industries
(E) Call center persons

Which of the following pricing strategies is NOT ideal for new products?

(A) Market-Skimming
(B) Discriminatory Pricing
(C) Promotional Pricing
(D) None of these
(E) All of these

Which of the following customers are main customers of a bank?

(A) customer
(B) employee
(C) society
(D) all of these
(E) none of these

The level of commitment that consumers feel toward a given brand is called __

(A) Brand equity
(B) Brand name
(C) Brand loyalty
(D) Brand utility
(E) None of these

A defence strategy of identifying weakness in the competitor and aggressively going after that market niche is called

(A) Pre-emptive
(B) Counter offensive
(C) Mobile defence
(D) Position defence
(E) Flanking defence

Customer database means

(A) Customers’ bio data
(B) Customer Loyalty
(C) Customers’ Loans details
(D) Information on Customers’ needs
(E) None of these

The target group for Home Loans are

(A) Individuals
(B) Salaried person
(C) Businessman
(D) Professionals
(E) All of these

Savings account with zero balance can be opened for __

(A) Person below BFL
(B) Under Financial Inclusion scheme
(C) Students
(D) As per Bank’s policies
(E) None of these

Find the correct statement

(A) Selling is same as marketing
(B) Selling is more than marketing
(C) Selling is part of marketing
(D) All of these
(E) None of these