Marketing Aptitude MCQ-151

A very large market segment or wide collection of smaller segment is called

(A) Niche market
(B) Meta market
(C) Mass market
(D) Multi-Level Market
(E) None of these

Digital marketing is the same as

(A) Online marketing
(B) Cross selling
(C) Website designing
(D) Road shows
(E) Door-to-door marketing

A Target market is

(A) entire country
(B) entire city
(C) entire globe
(D) that which consists of customers who need the identified product
(E) all of these

Marketing Environment includes

(A) Socio-cultural environment
(B) Political environment
(C) Legal environment
(D) All of the above
(E) None of the above

A Market plan includes:

(A) market objectives
(B) market research
(C) pricing strategy
(D) situation analysis
(E) All of these

Most qualitative research money goes into:

(A) Delphi
(B) focus groups
(C) depth
(D) ethnography
(E) All of the above

To be an effective target, a market segment should be:

(A) Identifiable
(B) Sufficient (in terms of size)
(C) Stable and growing
(D) Reachable or accessible in terms of media and cost
(E) All of the above

Which of the following is the first stage in creating the sales forecast is to estimate:

(A) Wealth
(B) Market demand
(C) Profit
(D) Prospect
(E) None of these

Which of the following is/are major steps in the development of a new product?

(A) Tele marketing
(B) Business analysis
(C) Idea generation
(D) Screening
(E) All of the above

Sales forecasting involves study of

(A) Proper selling price
(B) Sales planning
(C) Distribution outlets
(D) Consumer needs and demands
(E) All of the above

The demerits of advertising includes:

(A) one way means of communication
(B) changing fashion
(C) less effective than personal selling and sales promotion
(D) Only (2) and (3)
(E) All (1), (2) and (3)

Which of the following is NOT a tool or programme for retailer/distributor sales promotion?

(A) Dealer loader
(B) Free display
(C) Buying allowance
(D) Trading stamps
(E) None of the above

Airline frequent-flyer schemes are an example of:

(A) Sweepstake
(C) Loyalty schemes
(D) All of the above
(E) None of the above

With respect to the ABC customer classification, category B comprises what percentage of customers?

(A) 20%
(B) 30%
(C) 35%
(D) 40%
(E) 45%

A job description is:

(A) a sales plan that outlines the tasks of each employee
(B) a written document that describes job relationships and requirements that characterize each sales position
(C) Statement job qualifications, including the aptitudes, knowledge, and skills
(D) a study of a particular sales position
(E) none of the above