Marketing Aptitude MCQ-146

___ is when a company works continuously with its large customers to help improve their performance.

(A) Reactive marketing
(B) Basic marketing
(C) Accountable marketing
(D) Partnership marketing
(E) None of the above

PIL stands for:

(A) People Interested in Law
(B) Public Information Law
(C) Public Interest Litigation
(D) Public Interest Law
(E) Popular Insurance Law

What are factors of the ‘Processes’ found within the Services Marketing Mix?

(A) Perceptions; costs; value; regulations
(B) Order processing; database management; queuing systems; service delivery; standardization
(C) Location; market coverage; branding; range; management
(D) Essential and peripheral evidence; premises; equipment; literature
(E) Promotional mix; constraints; regulations

Market share means _______

(A) Market price of shares
(B) Sensex
(C) Share market
(D) Share of business among peers
(E) Market volatility

Importance of marketing has increased in the recent years due to which of the following:

(A) Consumer experiencing wide choices of goods and services
(B) Availability of information to consumer about goods and services
(C) Customized and target communications and offerings
(D) All the above
(E) None of the above

Advertisements are necessary for:

(A) only old products
(B) launching new products
(C) only costly products
(D) only obsolete products
(E) advertisements are wasteful expenses

Which of the following is the best definition of a market?

(A) A shopping center
(B) An arrangement of buyers and sellers
(C) An industry with many competitors
(D) An industry that is not a monopoly
(E) None of above

‘Buyer Resistance’ means

(A) Buyer’s interest in the product being sold
(B) Buyer fighting with the seller
(C) Buyer’s hesitation in buying the product
(D) Buyer becoming a seller
(E) Buyer buying the product

In Banking Services Market can be segmented on the basis of

(A) Density
(B) Customers
(C) Bothl&2
(D) Neither 1&2
(E) None of these

Demand consists of:

(A) Want or need
(B) Willingness to spend
(C) Resource to purchase
(D) All of the above
(E) None of these

Market share analysis helps to track :

(A) Share price movements
(B) percentage share of business
(C) pricing strategy for share values
(D) All of these
(E) None of these

A method, in which Brand equity is measured by comparing difference between the retail price of the brand and the retail price of an unbranded product in the same category is called:

(A) Brand goodwill method
(B) Price premium method
(C) Marketing Integrated method
(D) Both 1 and 2
(E) Neither 1 nor 2

Marketing in Banks is required for

(A) Getting new customers
(B) Lending
(C) Accepting of deposits
(D) All of these
(E) None of these

NRI is an easy target for effective marketing because

(A) He likes Indian goods
(B) He does not like Indian goods
(C) He is easily approachable
(D) It is cheaper to contact NRIs
(E) There are special products designed for NRIs

Marketing through word of mouth is called

(A) Telemarketing
(B) Internet Marketing
(C) Viral Marketing
(D) Mobile Marketing
(E) None of these