Marketing Aptitude MCQ-163

The Target Group for Education Loan is ___

(A) All colleges
(B) All parents
(C) Research scholars
(D) Meritorious students seeking higher education
(E) All of these

Aggressive marketing is necessitated due to

(A) Globalization
(B) Increased competition
(C) Increased production
(D) Increased job opportunities
(E) All of these

Financial planning is required when

(A) One has no income
(B) One is flushed with funds
(C) One has no expenses to incur
(D) One is illiterate
(E) Income level is insufficient to meet the expenses

Database marketing is.

(A) Direct form of marketing
(B) Indirect form of marketing
(C) Most efficient form of advertising
(D) None of these

Market segmentation means dividing

(A) The marketing teams into small groups
(B) The employees as per their grades
(C) The products, as per their usage
(D) The products, as per their life cycle
(E) The market, as per the tastes and needs of different groups

Marketing is definitely required when

(A) Demand exceeds supply
(B) Supply exceeds demands
(C) Supply equals demands
(D) Staff is in excess
(E) There is monopoly

Which of the following is/are the function(s) of marketing?

(A) Pricing of goods and services
(B) Promotion
(C) Marketing Research
(D) Product Development
(E) All of these

Which among the following is considered to be the vital component of macro environment?

(A) Political environment
(B) Social Environment
(C) Economic Environment
(D) Natural Environment
(E) Religious Environment

Short term planning focuses on:

(A) Functional Plans
(B) Long term objectives
(C) Specific goals
(D) Both 1and 3
(E) All 1,2 and 3

What is data that ‘relates to a living individual who can be identified from the data, or from the data and other information in the possession of or likely to come into the possession of, the data controller’?

(A) Impersonal data
(B) Personal data
(C) Behavioral data
(D) All of the above
(E) None of the above

Which of the following involves product positioning?

(A) Identifying relevant buyers
(B) Identifying the attributes that define the product ‘space’
(C) Collection of information about the perception of consumers on product
(D) All of the above
(E) None of the above

Which of the following methods of sales forecasting is based upon the experience and judgment of experts?

(A) Sales force Estimation Method
(B) Jury of Executive Opinion Method
(C) The Delphi Method
(D) Computer Simulation Method
(E) None of the above

Product development includes:

(A) Label
(B) Packaging
(C) Brand
(D) Guarantee and condition of the product
(E) All of the above

Which one of the following may be classified as FMCG?

(A) Printing machine
(B) Tobacco Products
(C) Life Saving drugs
(D) Coin Vending Machines
(E) Industrial Goods

Which of the following is the drawback of advertising?

(A) Mis-representation of facts
(B) Reduction of ethics
(C) Wastage of money
(D) All of the above
(E) None of the above