Marketing Aptitude MCQ-168

Market information means _____

(A) Knowledge of industries
(B) Knowledge of households
(C) Knowledge of peers
(D) Knowledge of customer’s tastes
(E) None of these

Direct Marketing means _______

(A) Advertisements
(B) Banners
(C) Face-to-face selling
(D) Selling by all staff
(E) None of these

The shrinking of distances due to technological advance such as computer and fax connections by telephone, are one characteristic of what new challenge to marketing?

(A) Rapid globalization
(B) The changing world economy
(C) The call for more socially responsible marketing
(D) The micro-chip revolution
(E) None of these

‘Definitely Male’ this advertisement line is for which Motor Cycle?

(A) Hero Honda
(C) Bajaj
(E) None of these

All of the following factors can affect the attractiveness of a market segment EXCEPT?

(A) the presence of many strong and aggressive competitors
(B) the likelihood of government monitoring
(C) actual or potential substitute products
(D) the power of buyers in the segment
(E) None of these

It is difficult to measure the morale of the sales team directly because

(A) It is a tangible state
(B) It is an intangible state
(C) Employees hide the truth
(D) All the above
(E) None of these

What is the full form of MIS?

(A) Market Information System
(B) Market Informing System
(C) Marketing Informing System
(D) Management Information System
(E) Management Internal System

Modern styles of marketing are——

(A) Telemarketing
(B) Web marketing
(C) Advertisement on the net
(D) E-mails
(E) All of these

Web marketing involves

(A) Selling websites
(B) Door-to-door marketing
(C) E-mail chatting
(D) Browsing the yellow page
(E) Web advertisements

In market skimming pricing strategy:

(A) Initially price is lower and then it is increased
(B) Initially price is higher and then it is reduced
(C) Initial price is high and is maintained high
(D) None of these
(E) All of these

Promotion mix contain(s):

(A) advertisement
(B) personnel sale
(C) sales promotion
(D) publicity
(E) all of these

As a counselor, a personnel manager __

(A) Reminds the management of moral obligations towards employees
(B) Encourages the employees
(C) Tries to settle the disputes between labour and management
(D) All of the above
(E) None of these

The research which is basically concerned with establishing cause and effect relationship, is called

(A) Diversified research
(B) Technical research
(C) Casual research
(D) Predictive research
(E) Exploratory research

Marketing plans are used for

(A) Doing research by marketing students
(B) Planning Departments
(C) Purchase of consumable items from retail outlets
(D) All of the above
(E) None of these

Public relation is

(A) Part of customer service
(B) Part of marketing
(C) Part of image building
(D) All of these
(E) None of these