Marketing Aptitude MCQ-159

The choice between high markups and high volume is part of which of the following retailer marketing decisions?

(A) Target market decisions
(B) Product assortment and services decisions
(C) Pricing decisions
(D) Promotion decisions
(E) None of these

In advertising for ——- is not allowed on T.V.

(A) Liquour
(B) Cigarattes
(C) Books
(D) Both (1) and (2)
(E) Neither (1) nor (2)

A Brand name is?

(A) Its legal version is trademark
(B) A Symbol or a design for the purpose of identification
(C) It is given legal protection
(D) All the above
(E) None of the above

CRM is helpful in

(A) Risk creation
(B) System
(C) New Product development & planning
(D) Production
(E) Cost

A true marketing mindset requires_____

(A) Control mindset
(B) Command mindset
(C) Passive mindset
(D) Active mindset
(E) Inert mindset

Efficient marketing style requires

(A) Proper planning
(B) Good debating skills
(C) Arrogant staff
(D) Knowledge of many languages
(E) Ignorant customers

A product line is a group of related products that function in a similar manner, are sold to the same customer groups, and marketed through the same type of outlets:

(A) Group
(B) Line
(C) Category
(D) Market
(E) All of these

Which of the following is the starting point of marketing?

(A) market
(B) production place
(C) buyer’s house
(D) seller’s house
(E) all of these

A situation whereby market is expanded by developing new products to satisfy new consumer need is called

(A) Market development
(B) Diversification
(C) Both (1) and (2)
(D) Neither (1) nor (2)
(E) None of these

In market segmentation, which among the following is not an Economic Component?

(A) Age
(B) Sex
(C) Both (1) and (2)
(D) Income level
(E) Taxes

Digital marketing means- (find the correct option)

(A) Selling with calculators
(B) Marketing of digital instruments
(C) Marketing through Internet and Telephone
(D) Export finance
(E) None of these

Target group means

(A) All employees
(B) Short-listed group
(C) All the marketing staff
(D) Sales representatives
(E) Group of people likely to buy the identified product

For successful marketing __

(A) Only the sales person sells
(B) Only finance department sells
(C) Only front office persons sell
(D) Only back office persons sell
(E) The whole organization sales

Selling is a function undertaken by ______.

(A) All the sales persons
(B) All the employees
(C) Entire organization
(D) Outsourced agencies
(E) All of these

A market survey is required for ___

(A) Deciding marketing strategies
(B) Deciding product strategies
(C) Deciding pricing strategies
(D) All of these
(E) None of these