Marketing Aptitude MCQ-157

Advertisement is a type of

(A) Direct marketing
(B) Service marketing
(C) Indirect marketing
(D) Internet banking
(E) Internal marketing

What is a logo?

(A) Pictorial representation of what the company stands for
(B) Graphic or emblem used by a company to trigger instant recall
(C) The short form of name of company
(D) All kinds of advertisements used by the company

The target group for a car loan is

(A) All persons owning a car
(B) A family with more than 2 members
(C) Car designers
(D) Car garages
(E) Car showroom

In a savings account, money can be deposited on

(A) Monthly basis
(B) As per the convenience of the depositor
(C) Annual basis
(D) In one lump sum
(E) Quarterly basis

Marketing involves:

(A) Product
(B) Programme
(C) Problem
(D) All of these
(E) None of these

Which of the following does not directly influence the marketing environment?

(A) Marketing Policy
(B) Selling policy
(C) Demand of the product
(D) Labour Policy
(E) All of the above

A market plan is:

(A) Company’s prospectus
(B) a document for marketing strategies
(C) same as memorandum of association
(D) business goals
(E) action plan for better production

Which ONE of the options is the odd one. out?

(A) Ipsos
(E) None of the above

Which of the following include(s) the benefits of market segmentation?

(A) To select the target market
(B) To determine the product mix
(C) To search attractive marketing options
(D) All of the above
(E) None of the above

Which of the following are the limitations of sales forecasting?

(A) Non-Availability Accurate Data
(B) Inefficient and Inexperienced Sales Forecasters
(C) Difficulty in Anticipating Plans of Competitors
(D) All of the above
(E) None of the above

Which of the following is feature of the decline stage of the product life cycle?

(A) Lower profit margin
(B) Severe competition
(C) Downturn in market
(D) All of the above
(E) None of the above

Market share means

(A) Share capital of the company
(B) Staff strength of the company
(C) Employees stock option
(D) Share price quoted in the market
(E) Percentage share of business of the company as compared to peers

Which of the following is NOT true about advertising?

(A) Persuasion of buyers
(B) Matter of Record
(C) Paid form publicity
(D) Legal necessity
(E) Non-personal communication

Which of the following tools of sales promotion is suitable for selling product like washing machines?

(A) Sample
(B) Premium offers
(C) Trading stamps
(D) Demonstrations
(E) None of the above

Sales promotion involves find the incorrect option it

(A) Building product awareness
(B) Creating interest
(C) Providing information
(D) Designing new products
(E) None of the above