Marketing Aptitude MCQ-63

Market Segmentation can be resorted to by means of ______

(A) Increasing the number of sales persons
(B) Increasing the sales volume
(C) Increasing the products
(D) Increasing production
(E) None of these

“Benchmark” means _________

(A) Benches for customers to sit
(B) Benches for salesmen to sit
(C) Products displayed on a bench
(D) Set standards
(E) None of these

Credit cards are used for _____.

(A) Cash withdrawals
(B) Purchase of air tickets
(C) Purchase of consumable items from retail outlets
(D) All of these
(E) None of these

Direct Marketing means:

(A) Face-to-face marketing
(B) Melas
(C) Seminars
(D) Indoor marketing
(E) None of these

Advertisements are required for:

(A) Boosting the production levels
(B) Motivating the employees
(C) Boosting the sales
(D) All of these
(E) None of these

Emotional and Rational buying motives can be differentiated on the basis of

(A) Time in purchasing
(B) Dominance
(C) Nature of Product
(D) All the above
(E) None of these

To ‘Close a Call’ means ______

(A) To clinch the sale
(B) To end the conversation
(C) To put the phone down
(D) To close the doors
(E) To close the business

Which among the following is statistical indicator for equality in income distribution?

(A) Gini Coefficient
(B) Price Indices
(E) None of these

Which of the following pricing methods is NOT based on competitors pricing?

(A) English Auction
(B) Sealed – Bid Auction
(C) Group Pricing
(D) None of these
(E) All of these

Target group for home loans is

(A) Existing creditors
(B) Persons having no house of their own
(C) Persons having one or more than one house
(D) Builders
(E) NRls

Consumer information sources are

(A) Personal source and commercial source
(B) Public source
(C) Experiential source
(D) All of the above
(E) Only (1) and (2)

In on-line marketing there is

(A) No exchange
(B) Exchange is the core of marketing
(C) Guarantee
(D) Only warranty
(E) None of these

A person who ultimately determines any part or whole of the buying decision is called

(A) Decider
(B) Buyer
(C) User
(D) Influencer
(E) Initiator

Rural marketing involves

(A) Selling to rural banks
(B) Selling by rural banks
(C) Selling to rural customers
(D) Arranging industrial exhibitions
(E) All of the above

Customization means

(A) Products for specific customers
(B) Good customer service
(C) Bad customer service
(D) After-sales service
(E) None of these