Marketing Aptitude MCQ-56

Closing the sale means

(A) Close down marketing functions
(B) Stop selling
(C) Successful completion of a call
(D) All of the above
(E) None of the above

Who among the following is NOT termed as primary intermediaries?

(A) Financial Institutions
(B) Public warehouses
(C) Public carriers or transport carriers
(D) Retailers
(E) All of the above

A cold call means

(A) A futile exercise
(B) Calls made in old countries
(C) Sales talk
(D) Old product with new wrapping
(E) Calls made without prior appointments

The use of online and offline promotion techniques to increase the audience of a site are known as a:

(A) Search engine marketing
(B) Quality score
(C) Search engine optimization
(D) Traffic building campaign
(E) None of the above

Which of the following is/are major benefits of green marketing?

(A) It ensures sustained long-term growth along with profitability.
(B) It saves money in the long run, thought initially the cost is more.
(C) It helps companies market their products and services keeping the environment aspects in mind.
(D) All of the above
(E) None of the above

Which of the following are major advantages of offshore banking?

(A) greater privacy
(B) low or no taxation
(C) easy access to deposits
(D) All of the above
(E) None of the above

The target group for credit cards is______

(A) All Card Holders
(B) All existing borrowers
(C) Individuals with taxable income
(D) All of these
(E) None of these

Which of the following is a reason for product elimination?

(A) Sales keep declining continuously without any possibility for improvement
(B) Profit keeps declining continuously without any possibility for improvement
(C) Product prices are declining continuously without any possibility for improvement
(D) Emergence and growth of substitute products
(E) All the above

Analysis of marketing problem helps in

(A) Evaluating marketing opportunities
(B) Reducing marketing staff
(C) Reducing profits
(D) Motivation
(E) None of the above

Profit is defined as:

(A) Value added less fixed assets
(B) Total revenues less direct costs
(C) Total revenues less total costs
(D) Cash receipt less cash payments
(E) None of above

One of the following is a target group for the marketing of educational loan.

(A) All the customers
(B) Students
(C) Only poor students
(D) Students having promising educational track record
(E) All of these

Market segmentation is useful for ______

(A) Preferential marketing
(B) Targeting existing clients
(C) Identifying prospects
(D) Knowing customers’ tastes
(E) All of these

Selling Process includes _____________

(A) Publicity
(B) Lead generation
(C) Cross-country contacts
(D) Product Designing
(E) None of these

What are the 4 P’s in Marketing?

(A) purpose, place, product and promotion
(B) person, place, product and promotion
(C) price, place, product and promotion
(D) person, price, product and promotion
(E) None of these

Efficient marketing style requires

(A) Proper planning
(B) Good communication skills
(C) Team work
(D) Knowledge of products
(E) All of these