Marketing Aptitude MCQ-145

Which of the following statement is TRUE?

(A) Marketing makes the company to go into loss due to higher expenses
(B) Marketing is not required in profit making companies
(C) Marketing sharpens the minds of the employees
(D) Marketing is a time bound seasonal function
(E) Marketing is a waste of time

Marketing environment consists of:

(A) Intra-organizational environment
(B) Micro environment
(C) Macro environment
(D) Global environment
(E) All of these

Direct marketing means

(A) Seminar and conferences
(B) Face to face selling
(C) Banners
(D) Cold call
(E) Sales presentations

Which ONE of these is NOT an element of the marketing information system (MKIS)?

(A) Internal records.
(B) Marketing insight system.
(C) Marketing research system.
(D) Analysis system
(E) None of the above

Which of the following is NOT a demographic characteristic?

(A) Age
(B) Sex
(C) Marital status
(D) Income
(E) Attitude

Which of the following is/are the types of sales forecast on the basis of time frame?

(A) Perspective planning forecast
(B) Short range
(C) Long range
(D) All of the above
(E) None of the above

Which of the following deals with the life span of a product?

(A) Product planning
(B) Product Mix
(C) Product Life Cycle
(D) Product Development
(E) None of the above

Which of the following is/are functions of labeling?

(A) It enables the producer to give a clear instruction about the users of product.
(B) Buyers can easily identify the products
(C) Manufacturer buyer relation is established
(D) It encourages producer to make only standard products
(E) All of the above

Which of following is/are the elements of advertising?

(A) Identified sponsors
(B) Pervasiveness
(C) Public presentation
(D) All of the above
(E) None of the above

Which of the following can be reasons for the growth of sales promotion in recent time?

(A) Sales managers are under great pressure to produce results quickly
(B) Sales promotion strategies target consumer, trade and the sales force
(C) Assessment of sales promotion is relatively easy
(D) All of the above
(E) Only (2) and (3)

The cost of artwork, printing, media support and distribution is called:

(A) Communication cost
(B) Fixed cost
(C) Fulfillment cost
(D) Classical cost
(E) None of the above

Which sales force structure entails the highest costs?

(A) Geographic
(B) Product-based
(C) Brand-based
(D) Market/customer
(E) None of the above

If a company chooses to employ its own sales force, the three organizational structures it may use are:

(A) geography, customer, and product
(B) geography, market size, and product
(C) market size, product, and customer
(D) dollar volume, market size, and product
(E) dollar volume, geography, and customer

Companies should state their channel objectives in terms of targeted levels of

(A) fair prices
(B) customer service
(C) profitability
(D) co-op advertising
(E) efficiency and reduced conflict

Tele marketing involves

(A) Good communication skills
(B) High level of motivation
(C) Door to door campaigns
(D) Event management
(E) All of the above