Marketing Aptitude MCQ-69

What among the following purposes, for the consumer, is served by the price?

(A) Allocation of purchasing power among various products according to need
(B) Information about the quality or value of the product
(C) Details about availability of the product
(D) Both 1 & 2
(E) 1, 2 & 3

A DSA helps in:

(A) Boosting Direct Sales
(B) Contacting Customers on Net
(C) Indirect Marketing
(D) Direct Telemarketing
(E) None of these

Government economic policy based on taxation and public expenditure is known as :

(A) Monetary policy
(B) Fiscal policy
(C) Economic policy
(D) Spending policy
(E) None of these

_____ can be done through digital Banking.

(A) Mobile phone
(B) Internet
(C) Telephone
(D) All of these
(E) None of these

Referral means _______

(A) Sales person
(B) All customers
(C) Lead provided by operation staff
(D) Calling the existing purchasers
(E) None of these

The sequence of a sales process is _______

(A) Lead generation, call, presentation & sale
(B) Sale, presentation, Lead generation & call
(C) Presentation, Lead generation, Sale & Call
(D) Lead generation, Call, Sale & Presentation
(E) None of these

A prospect means:

(A) a person who is working in a bank/ financial institution
(B) details of a company
(C) a likely buyer
(D) head of an financial institution
(E) None of these

Selling is a function undertaken by:

(A) All the sales persons
(B) All the employees
(C) Entire organization
(D) Outsourced agencies
(E) None of these

Customer Loyalty means:

(A) Shifting of customers from one bank to another
(B) Customers banking with one bank exclusively
(C) Customers returning lost items
(D) Customers giving gifts to banks
(E) None of these

The following does NOT represent a market situation:

(A) A bank run dispensary in its staff quarters
(B) A fund rising Charity Show for the members of an NGO
(C) A Meditation Camp of a religious Organization conducted for its members
(D) A stall distributing free food package in a temple
(E) None of these

A ‘Call’ in marketing language means ____

(A) Calling on a salesperson
(B) Calling on a customer
(C) Making a phone-call
(D) Telemarketing
(E) None of these

In marketing terms, Attitude can best be defined as a

(A) Rude behaviour of salesperson
(B) Rude behaviour of Consumer
(C) Mental state of consumer
(D) Ego of the marketing executive
(E) None of these

Goods that are typically bought by a consumer based on a comparison of suitability, quality, price & style are called ______ goods.

(A) Industrial
(B) Specialty
(C) Shopping
(D) Convenience
(E) All of these

Full form of DSA is ______

(A) Delivery Staff Agency
(B) Direct Selling Agency
(C) Distributors and Supply Agency
(D) Driving Sales Ahead
(E) None of the above

The advantages of telephone-interview are—

(A) Relatively low cost per interview
(B) Good for reaching important people who are inaccessible
(C) Securing co-operation which is not always possible
(D) All of these
(E) Only (1) and (2)