Marketing Aptitude MCQ-148

Mutual fund business from existing bank customers can be mobilized by

(A) Online marketing
(B) Cross-selling
(C) Telemarketing
(D) Carpet bombing
(E) Road shows

Find the TRUE statement

(A) Marketing is a waste of the employees’ time
(B) Marketing is not required in India due to its vast population
(C) Marketing involves additional work
(D) Marketing involves team work
(E) Marketing is not required today due to IT advancement

Which among the following occupies the central position of the marketing environment?

(A) Consumer
(B) Product
(C) Finance
(D) Management
(E) None of the above

Push marketing style requires

(A) Collective effort
(B) Good pushing strength
(C) Lengthy talks
(D) Ability to identify the leads
(E) Aggressive marketing

Which ONE of these has less to do with marketing research than the others?

(A) FIS
(B) CAPI
(C) MKIS
(D) MDSS
(E) None of the above

The consumer market is segmented on the basis of:

(A) Income
(B) Age
(C) Sex
(D) Location
(E) All of the above

The types of forecasting is determined on the basis of:

(A) Durability
(B) Degree of accuracy
(C) Available data
(D) Product positioning
(E) All of the above

Price strategies become more mixed during which of the following stages of Product Life Cycle (PLC)?

(A) Introduction
(B) Growth
(C) Maturity
(D) Decline
(E) None of the above

Sales forecasting involves

(A) Sales planning
(B) Sales pricing
(C) Distribution channels
(D) Consumer tastes
(E) All of the above

Which of the following is/are means of advertising?

(A) Drama
(B) Fairs
(C) Music Concerts
(D) Demonstration
(E) All of the above

Which of the following is NOT a tool or programme for consumer sales promotion?

(A) Sample
(B) Demonstration
(C) Coupon
(D) Trade deals
(E) None of the above

An individual case bonus is an example of:

(A) Trade promotion
(B) Manufacturer’s promotion
(C) Retailer’s promotion
(D) Market promotion
(E) None of the above

With respect to the ABC customer classification, category A comprises what percentage of sales?

(A) 45%
(B) 55%
(C) 65%
(D) 75%
(E) 80%

Which of the following elements is NOT used for determining the size of a sales force in the workload method?

(A) Number of customers
(B) Average amount of selling time available per year
(C) Length of an average call
(D) Number of salespeople
(E) Number of years in sales experience

Which type of product might require a more direct marketing channel to avoid delays and too much handling?

(A) high-priced products
(B) products in their maturity stage
(C) products in their decline stage
(D) perishable products
(E) lower-priced products