Marketing Aptitude MCQ-68

Target market of education loan is

(A) All school students
(B) All college students
(C) All colleges
(D) All schools
(E) All hospitals

Market share means

(A) Share capital of the company
(B) Staff strength of the company
(C) Employees stock option
(D) Share price quoted in the market
(E) Percentage share of business of the company as compared to peers

Branding is a ______ process.

(A) Marketing
(B) Management
(C) Static
(D) Technical
(E) None of the above

Which of the following pricing methods is NOT cost-based method?

(A) Value pricing
(B) Target-return pricing
(C) Mark-up Pricing
(D) Marginal cost pricing
(E) None of these

Press advertising includes:

(A) Newspaper
(B) Magazines
(C) Journals
(D) All of the above
(E) None of the above

Which of the following is/ are examples of the popular sales promotion activities?

(A) Joint promotions
(B) Discounted price
(C) Vouchers and coupons
(D) Free gifts
(E) All of the above

Which of the following does not drive the growth of direct marketing?

(A) Market changes
(B) Technology
(C) Customer perceptions
(D) All of the above
(E) None of the above

Which of the following is/are the features of personal selling?

(A) Products tend to be fairly complex
(B) Contact between buyer and seller after the sale
(C) Purchase tend to involve large sums of money
(D) Use fewer resources
(E) All of the above

Effective selling skills depend on

(A) Effective lead generation
(B) Sales call planning
(C) Territory allocation
(D) Effective communication skills
(E) All of the above

Rolex watches can only be found in a limited number of intermediaries. This is an example of —————

(A) exclusive distribution
(B) high-end distribution
(C) quality distribution
(D) intensive distribution
(E) independent distribution

For customer oriented company, customer satisfaction is-

(A) target
(B) marketing tool
(C) enterprise of profit
(D) both 1 and 2
(E) all of these

What is COPRA?

(A) Consumer Protection Act
(B) Consumer Protection Authority
(C) Consumer Operating Protection Regulation Authority
(D) All of the Above
(E) None of the above

Which of the following is/are characteristics of e-Marketing?

(A) have a truly global reach
(B) significantly cheaper and faster than traditional marketing
(C) Immediacy
(D) Adaptive and closed loop marketing 13.
(E) All of the above

Internet marketing means:

(A) Marketing to core self
(B) Marketing to the employees
(C) Marketing to oneself
(D) All of these
(E) None of these

Digital Marketing is _______

(A) A way of Direct Marketing
(B) A way of Indirect Marketing
(C) A strategy of the DSAs
(D) All of these
(E) None of these

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