Marketing Aptitude MCQ-58

Market research is necessary for

(A) Making proper marketing decisions
(B) Choosing the right products
(C) Selecting the right sales persons
(D) All of these
(E) None of these

Core competence of a company helps it to :

(A) Maintain an edge over its competitors
(B) Position its product better
(C) Price its product better
(D) All of these

A situation in which consumer purchases are unplanned is called

(A) Latent demand
(B) Impulse buying
(C) Irregular demand
(D) Unwholesome buying
(E) None of the above

Selling process includes

(A) Publicity
(B) Lead generation
(C) Data collection
(D) Product designing
(E) Product re-designing

Marketing is NOT required for one of, the following products:

(A) Credit Card Business
(B) Export Business
(C) Corporate Loan
(D) Import Business
(E) None of these

Which is the benefit of Marketing?

(A) Maximum Production and Sales
(B) Reduction in Per Unit Cost
(C) Maximum Profit
(D) All of these
(E) None of these

Occupation is an element of

(A) Socio cultural environment
(B) Political environment
(C) Economic environment
(D) Demographic environment
(E) All of the above

Marketing is an Integrated System of action that creates values in goods through its creation of form, place, time and-

(A) Ownership utilities
(B) Marketing Research and Planning
(C) Promotion
(D) Brand
(E) All of these

Which among the following is the type of consumer?

(A) Personal Consumer
(B) Risk taker
(C) Active personal consumer
(D) All of the above
(E) None of the above

One of the following is a target group for the marketing of Internet banking

(A) All the customers
(B) All the educated customers
(C) All the computer educated customers
(D) Only creditors
(E) All of the above

Sales forecasting involves

(A) Sales planning
(B) Sales pricing
(C) Distribution channels
(D) Consumer tastes
(E) All of the above

Which of the following functions are performed by branding?

(A) It helps in identification of products
(B) It helps in ensuring quality
(C) It helps in product differentiation
(D) Only (1) and (3)
(E) All of the above

Which of the following pricing strategies is NOT ideal for new products?

(A) Market-Skimming
(B) Discriminatory Pricing
(C) Promotional Pricing
(D) All of these
(E) None of these

Which of the following is the latest means of bank advertising?

(A) Price or business reply envelope
(B) Internet or e-mail
(C) Postcard
(D) All of the above
(E) None of the above

POP display stands for:

(A) Price of Product
(B) Part of Payment
(C) Point of Purchase
(D) Payment of Purchase
(E) None of the above