Marketing Aptitude MCQ-61

Market information means __

(A) Knowledge of industries
(B) Knowledge of household
(C) Knowledge of peers
(D) Knowledge of customers tastes
(E) All of these

Web marketing involves

(A) Selling web cameras
(B) Web advertisements
(C) E-mail chatting
(D) Browsing the web
(E) Door-to-door canvassing

Niche marketing can be done for:

(A) Readymade garments
(B) Ballpoint pens
(C) Diamond jewelry
(D) Golf clubs

Laggards are:

(A) Individuals who do not accept an innovation
(B) Individuals who are the last to accept an innovation
(C) Individual seeking innovations
(D) None of these

One of the following is not required in a good sales person. Find the same

(A) Sympathetic approach
(B) Good communication skills
(C) Courteous nature
(D) Persuasion skills
(E) Perseverance

Web marketing involves

(A) Selling websites
(B) Door-to-door canvassing
(C) E-mail chatting
(D) Browsing the yellow pages
(E) Web advertisements

Market share analysis helps the track:

(A) Share price movements
(B) pricing strategy for share values
(C) percentage share of business
(D) All of these
(E) None of these

Which is/are the benefits of marketing to the nation?

(A) Increase in the national production
(B) Government Income^
(C) Utility of national resources
(D) All of these
(E) None of these

Situation analysis is useful for

(A) SWOT analysis
(B) Analysis of sales person’s performances
(C) Analysis of capital markets
(D) All of the above
(E) None of the above

Which of the following does not have to be a marketing plan?

(A) Complex
(B) Lengthy
(C) Clean
(D) Bothl&2
(E) None of these

Nature of consumer behavior is:

(A) Physical activity
(B) Psychological activity
(C) Buying process decision
(D) All of the above
(E) None of the above

The target group for credit card is

(A) All card holders
(B) All existing borrowers
(C) Individuals with taxable income
(D) All of the above
(E) None of the above

Sales forecasting involves study of

(A) Proper selling price
(B) Sales planning
(C) Distribution outlets
(D) Consumer needs and demands
(E) All of the above

Brand image is practically derived from a:

(A) Product image
(B) Company image
(C) Price image
(D) Place image
(E) None of the above

In market skimming pricing strategy:

(A) Initially price is higher and then it is reduced
(B) Initially price is lower and then it is increased
(C) Initial price is high and is maintained high
(D) Initial price is low and is maintained low
(E) None of these