Marketing Aptitude MCQ-172

Banc assurance means

(A) Assuring to repay bank loans
(B) Assuring to repay credit card dues
(C) Assuring to repay home loan dues
(D) Insurance of banks
(E) Selling of Insurance (assurance) products by a bank

One of the following is not a target group of SME loans __

(A) All professional
(B) Large Industries
(C) Truck operators
(D) Beauty parlors
(E) Hotel and restaurants

A vision statement is

(A) Not required for establishment companies
(B) Not required due to competition
(C) Not required as no one understand them
(D) A long term inspiration
(E) None of these

The Target Group for Savings Deposit Account is

(A) New born babies
(B) Students
(C) Parents
(D) Businessman
(E) All of the above

The sole aim of marketing is to ____

(A) Increase sales
(B) Increase the number of employees
(C) Increase profits
(D) Increase production
(E) All of these

Mutual fund business from existing customers can be canvassed by

(A) Coercion
(B) Cross-selling
(C) Internal marketing
(D) Outdoor marketing
(E) Road shows

Who started the first hyper market?

(A) Wal-Mart
(B) Carrefour
(C) Casino
(D) The dollar store

Motivating customers to buy upgraded products when they had intended to buy something of lower value is known as

(A) Cross selling
(B) Forward selling
(C) Marketing
(D) Channel marketing
(E) Up selling

The most essential quality of a good sales person is

(A) Questioning skills
(B) Good appearance
(C) Production skills
(D) Good communication skills
(E) Curiosity

Delivery channels other than bank counters are

(A) ATM’s
(B) Internet banking
(C) Mobile banking
(D) Tele banking
(E) All of these

What type of relation producer has with customers in older days?

(A) Indirect
(B) Direct
(C) Simple
(D) Complex
(E) None of these

The department of consumer affairs is found at:

(A) National level
(B) State level
(C) Regional level
(D) Both (1) and (2)
(E) None of the above

The demand for goods in India and services in India depends largely on:

(A) Inflation
(B) Agriculture
(C) Rainfall
(D) Income
(E) All of the above

A DSA helps in:

(A) Boosting Direct sales
(B) Contracting Customers on Net
(C) Indirect marketing
(D) Direct telemarketing
(E) None of these

Advertisements are required for __

(A) Boosting the production levels
(B) Motivating the employees
(C) Increasing Sales
(D) All of the above
(E) None of the above

Under marginal cost pricing, which of the following is generally ensured by a bank or firm?

(A) Fixed cost is fully recovered
(B) Fixed costs and variable costs are fully recovered
(C) Variable cost is fully recovered but fixed cost is not covered
(D) Variable cost is fully recovered and fixed cost is partial recovered
(E) All the above

Marketing Expansion means:

(A) Hiring more staff
(B) Firing more staff
(C) Buying more products
(D) Buying more companies
(E) Growth in sales through existing and new products

Credit cards are used for:

(A) Cash withdrawals
(B) Purchase of air tickets
(C) Purchase of consumable items from retail outlets
(D) All of these
(E) None of these

Internet marketing means

(A) Self-marketing
(B) Core Groups monitoring
(C) Employees marketing
(D) All of these
(E) None of these

Cross selling means

(A) City to city sales
(B) Selling with cross face
(C) Selling with crossed finger
(D) Selling products to existing customers
(E) None of these

The target group for agricultural loan is ____

(A) Any farmer
(B) Farm labourers
(C) Any individual dealing in agricultural or related activity
(D) Farmers’ societies
(E) None of these