Marketing Aptitude MCQ-161

A presentation means

(A) Display of products
(B) Explaining the utility of products
(C) A gift
(D) Display of communication skills
(E) All of the above

A sales representative for Coca-Cola travels to various shops and restaurants to determine how much bottles the customer needs for the coming period. The sales representative would be classified as which one of the following types of sales:

(A) Order getter
(B) Inside order taker
(C) Field order taker
(D) Trade salesperson
(E) None of the above

Cross selling is useful for canvassing

(A) Current accounts
(B) Fixed deposits
(C) Student loans
(D) Car loans
(E) All of the above

Most companies practice strong PRM to forge long-term relationships with channel members. What does PRM stand for?

(A) personnel roster maintenance
(B) potential relationship management
(C) partner relationship management
(D) perennial relationship management
(E) primary relationship management

Direct marketing is necessary for

(A) Having a focused approach to marketing
(B) Boosting sales
(C) Better customer contacts
(D) All of the above
(E) None of the above

The problem(s) that can deter a firm from effectively using CRM is ___.

(A) not all customers want a relationship with the company
(B) having the resources to manage and train employees effectively
(C) the expense of building and maintaining a customer database
(D) getting everyone in the company to be customer oriented
(E) all of the above

The Consumer Protection Act, 1986 has so far been amended for:

(A) Once
(B) Twice
(C) Thrice
(D) Four times
(E) Not amended so far

Service marketing is the same as:

(A) Internal marketing
(B) Outdoor marketing
(C) Transaction Marketing
(D) Relationship marketing
(E) Volatile marketing

A DSA means ____

(A) Directly Selling Authority
(B) Directly Selling Agent
(C) Direct Selling Authority
(D) Direct Selling Agent
(E) Distributors Selling Agencies

Under the concept of marketing, anything that can be offered to satisfy a want or need is called:

(A) Goods
(B) Services
(C) Product
(D) Any of the above
(E) None of the above

CRM (Customer Relationship Management) is –

(A) A pre-sales activity
(B) A tool for lead generation
(C) an ongoing daily activity
(D) the task of a DSA
(E) back office duty

What tends to happen in the short term when there is excess demand in a market?

(A) Prices rises in the market
(B) Prices fall in the market
(C) Governments intervene by raising taxes
(D) Businesses makes lower profits
(E) None of the above

Effective marketing helps in

(A) developing new products
(B) creating a competitive environment
(C) building demand for products
(D) All of these
(E) None of these

Cross-selling means

(A) Segmenting by age
(B) Segmenting by income
(C) Segmenting by geographically
(D) All of these
(E) None of these

Digital marketing is similar to

(A) Online marketing
(B) Cold calling
(C) Web designing
(D) Market for cast
(E) None of these