Marketing Aptitude MCQ-52

Which of the following is the starting point of marketing?

(A) production place
(B) market
(C) buyer’s house
(D) seller’s house
(E) all of these

Certain market means:

(A) The place where functions of marketing is exercised
(B) Future market
(C) Present market
(D) All of these
(E) None of these

In SWOT analysis ‘S’ represents:

(A) Synergy
(B) System
(C) Strengths
(D) Sale
(E) Share

Marketing plan helps in

(A) better lead generation
(B) better systems
(C) better results
(D) improved balance sheet
(E) better customer service

Buying Motives:

(A) Pride
(B) Sociability and striving
(C) Rest and recreation
(D) All of the above
(E) None of the above

Market segmentation is required

(A) For avoiding cold calls
(B) To increase production
(C) For territory allocation
(D) For focused marketing
(E) For increasing profits

Which of the following is/are reasons for occurrence of possible errors in sales forecasting?

(A) Insufficient data
(B) Flaws in data used in forecasting process
(C) Technical and technological changes
(D) Shift in economic structure
(E) All of the above

The objectives that a good brand will achieve include:

(A) Delivers the message clearly
(B) Confirms your credibility
(C) Connects your target prospects emotionally
(D) All of the above
(E) None of the above

Which of the following is NOT an objective of pricing?

(A) Profit
(B) Stabilizing demand and sales of the product
(C) Improvement in product quality
(D) Expansion of business
(E) None of these

Advertising that creates a particular image of a company is called:

(A) Product advertising
(B) Institutional advertising
(C) Comparative advertising
(D) Pioneering advertising
(E) None of the above

Free samples are given to consumers to:

(A) to introduce a new product
(B) to expand the market
(C) to adjust the surplus stock
(D) Only (1) and (2)
(E) Only (1) and (3)

Direct marketing is:

(A) Personal
(B) Impersonal
(C) Institutional
(D) Managerial
(E) None of the above

Personal selling consists of:

(A) Individual relation
(B) Sales promotion
(C) Personal communication and advertising
(D) All of the above
(E) None of the above

The performance of a salesperson can be enhanced by

(A) Increasing the sales incentives
(B) Increasing the number of products to be sold
(C) Appropriate training
(D) All of the above
(E) None of the above

Which of the following transportation modes is used for digital products?

(A) rail
(B) trucks
(C) the Internet
(D) air
(E) ship