Marketing Aptitude MCQ-156

Sales forecast implies

(A) an estimate of the maximum possible sales opportunities present in a particular market segment
(B) an estimate of sales, in physical units, in a future period
(C) Both (1) and (2)
(D) Neither (1) nor (2)
(E) None of these

SME means

(A) Small and medium enterprises
(B) Small marketing enterprises
(C) Small scale marketing entities
(D) Small and medium establishment
(E) All of these

A lead means

(A) A prospect who is more likely to avail of the product
(B) A political leader
(C) A religious leader
(D) A bank chairman
(E) None of these

EMI stands for:

(A) Earnest Monthly Installment
(B) Equated Money Installment
(C) Equated Monthly Installment
(D) Equated Major Installment
(E) Essential Monthly Installment

The sole aim of marketing is to banks

(A) improve the balance sheet figures
(B) increase recruitments
(C) increase profits
(D) increase production
(E) increase branch network

Out of the items mentioned below ______ is NOT a product.

(A) Lecture by Shri Sudhansu Maharaj
(B) Simla
(C) Visit to Bank’s London office
(D) None of these
(E) All of these

“Marketing is a mixture of mixture” this statement is related to:

(A) product planning
(B) price determination
(C) cost
(D) saving
(E) marketing mix

Consumer day is celebrated on __

(A) 15th March
(B) 16th March
(C) 20th April
(D) 21th March
(E) None of these

Which among the following is not a tool for marketing planning appraisal?

(A) External appraisal
(B) Internal appraisal
(C) Gap analysis
(D) SWOT analysis
(E) PCOT analysis

Market segmenting means

(A) Dividing the market into various groups
(B) Segmenting by age
(C) Segmenting by tastes
(D) Segmenting geographically
(E) All of the above

The meaning of digital marketing is

(A) Selling digital goods
(B) Selling calculators
(C) Selling through internet
(D) All of these
(E) None of these

SME means

(A) Small and medium enterprises
(B) Small marketing enterprises
(C) Small scale marketing entities
(D) Small and medium establishment
(E) All of these

One of the following is not a sales activity. Find the same.

(A) Identifying leads
(B) Making a call
(C) Presentation
(D) Negotiations
(E) After-sales service

Computers manipulate data in many ways, and this manipulation is called ___

(A) Upgrading
(B) Processing
(C) Batching
(D) Utilizing
(E) None of these

E-Marketing is same as ___

(A) Virtual marketing
(B) Digital marketing
(C) Real time marketing
(D) All of these
(E) None of these