Marketing Aptitude MCQ-66

Micro economics is concerned with
A. Optimal production decisions
B. Optimal resource allocation
C. Pricing policy

(A) Only (A)
(B) Only (B)
(C) Only(C)
(D) Both (A) & (B)
(E) All (A), (B) & (C)

Market Survey means

(A) Market Research
(B) Market Planning
(C) Marketing Strategies
(D) Market Monitoring
(E) All of these

Market segmentation means

(A) Segmentation of sales teams
(B) Allocation of territory
(C) Sales arrangement
(D) Segmentation of target group according to their needs
(E) None of these

A call centre is _________

(A) A meeting place for DSAs
(B) A training centre for DSAs
(C) A meeting place for customers
(D) Data centre
(E) A back office set up where customer queries are answered

Marketing is successful when:

(A) Demand exceeds supply
(B) Salesman are effectively trained
(C) Supply exceeds demand
(D) a company sell products at lower price
(E) None of these

Effective Bank Marketing requires:

(A) proper pricing
(B) customized products
(C) simple procedures
(D) All of these
(E) None of these

For effective selling, salesman should be which of the following:

(A) Pushy
(B) Aggressive
(C) Timid
(D) Calmness
(E) None of these

Marketing implies “Meeting needs ______

(A) Profitably
(B) Focus
(C) Products
(D) Research
(E) Psychology

‘Customization’ means _____

(A) Tailor-made products for each customer
(B) Customers selling goods
(C) Tailor-made products for each staff
(D) A selling process
(E) None of these

Short term planning focuses on

(A) Functional Plans
(B) Long term objectives
(C) Specific Goals
(D) Both (1) and (3)
(E) None of these

A prospect means:

(A) any customer who walks into the bank
(B) an employee of the bank
(C) a customer who is likely to be interested in bank’s product or service
(D) a depositor of the bank’
(E) a borrower of the bank

Digital marketing is similar to

(A) Cold calling
(B) Web designing
(C) Online marketing
(D) Market for cast
(E) Outdoor marketing

Zero-Based Budgeting (ZBB) means

(A) A tool for marketing cost analysis
(B) A tool for financial analysis
(C) Each year, budgeting starts from a scratch
(D) A certain percentage of sales
(E) Only (1) and (2)

Cross selling covers

(A) Identifying customer needs
(B) Matching the products to customer need
(C) Convincing the customers of product benefits
(D) Responding to questions and objections of customer
(E) All of these

A package which has a secondary usefulness after its contents have been consumed, is called

(A) Dual use package
(B) Bulk package
(C) Both (1) and (2)
(D) Consumer package
(E) Industrial package