Marketing Aptitude MCQ-55

The modern marketing concept asserts that ‘marketing’ starts with the product idea and ends with

(A) Production of quality product
(B) Advertisement campaign
(C) Customer satisfaction
(D) Sale of the product
(E) Exchange of money

Direct marketing means

(A) Seminars and conferences
(B) Face-to-face selling
(C) Banners
(D) Cold calls
(E) Sales presentations

Which of the following is NOT a work of marketing?

(A) accounting
(B) grading
(C) packaging
(D) pricing
(E) standardization

Which is the subject matter of Marketing?

(A) Machine, man and money
(B) Product or Service
(C) Capital
(D) Brand
(E) Place

In MOST analysis ‘T’ represents:

(A) Tactics
(B) Technology
(C) Transaction
(D) Trade
(E) Time

The market analysis function includes:

(A) Purchasing Power of Consumer
(B) Consumer’s Income
(C) Study of the market environment
(D) All of these
(E) None of these

_______ is psychological buying motives.

(A) Hungry
(B) Sleeping
(C) Rest and recreation
(D) All of the above
(E) None of the above

Market segmentation helps in

(A) Identifying the target group
(B) Focused marketing
(C) Improved lead generation
(D) land 2
(E) All 1,2 and 3

Which of the following methods of sales forecasting is relied upon when adequate information of the market is not available?

(A) Sales force Estimation Method
(B) Jury of Executive Opinion Method
(C) The Delphi Method
(D) Computer Simulation Method
(E) None of the above

When a brand name is registered and legalized it becomes:

(A) Trade right
(B) Legal Brand
(C) Brand Mark
(D) Trade Mark
(E) Brand regulated

Which of the following pricing methods is NOT based on competitors pricing?

(A) English Auction
(B) Sealed-Bid Auction
(C) Group Pricing
(D) All of these
(E) None of these

Which of the following forms of advertising can be termed as idea marketing?

(A) Consumer advertising
(B) Comparative advertising
(C) Advocacy advertising
(D) Social advertising
(E) None of the above

A good salesman should be:

(A) Aggressive
(B) Polite
(C) Amiable
(D) All of the above
(E) None of the above

Direct Marketing should NOT:

(A) Based on understanding
(B) Be intermediary free
(C) Not be measurable
(D) Be profitable
(E) None of these

Starting with prospecting, preparation and planning and ending with follow up and account management, place the other five stages of the personal selling process into a logical order.
(a) Closing the sale
(b) Handling objections
(c) Initiating contact
(d) Sales presentation
(e) Negotiation

(A) b, c, d, e, a
(B) c, b, d, e, a
(C) a, b, c, d, e
(D) c, d, e, b, a
(E) c, d, b, e, a