Marketing Aptitude MCQ-170

What is the most common view of pricing?

(A) recover costs
(B) popularize the product
(C) capture large market share
(D) decrease competition
(E) none of these

Classification of advertising includes:

(A) Product Advertising
(B) Global Advertising
(C) Consumer Advertising
(D) Professional Advertising
(E) All of the above

Sampling is a device used in:

(A) Advertising
(B) Sales promotion
(C) Stock management
(D) All of the above
(E) None of the above

The concepts of exchange and relationships lead to the concept of:

(A) A market
(B) Advertising
(C) Sales promotion
(D) Selling
(E) Exporting

In personal selling there is ____ channel of transmission of message.

(A) One
(B) Two
(C) Many
(D) All of the above
(E) None of the above

‘Conversion’ in sales language means

(A) Converting a buyer into a seller
(B) Converting a seller into a buyer
(C) Converting a prospect into a client
(D) All of the above
(E) None of the above

Which of the following is not an area of responsibility for a logistics manager?

(A) purchasing
(B) marketing
(C) inventory
(D) warehousing
(E) information systems

Web marketing involves

(A) Selling websites
(B) Door to door canvassing
(C) e-mail chatting
(D) browsing the yellow pages
(E) web advertisements

The ultimate aim of customer relationship management is to produce _____.

(A) profits
(B) a reliable database
(C) market share
(D) customer equity
(E) sales volume

The objectives of the Central Council are to promote and protect the rights of the consumers such as:-

(A) the right to be protected against the marketing of goods and services which are hazardous to life and property.
(B) the right to be informed about the quality, quantity, potency, purity, standard and price of goods or services, as the case may be so as to protect the consumer against unfair trade practices.
(C) the right to be heard and to be assured that consumer’s interests will receive due consideration at appropriate forums.
(D) the right to seek redressal against unfair trade practices or restrictive trade practices or unscrupulous exploitation of consumers;
(E) All of the above

Which of the following is NOT a feature of a Debit card?

(A) These cards cannot be used as POS centres
(B) Banks earn huge amount as penalties for defaulting on payment through these cards
(C) Can be used for normal withdrawals
(D) Only (1) and (2)
(E) All (1), (2) and (3)

CRM means _______

(A) Customer Relationship Management
(B) Customer Retention Manager
(C) Customer Relatives Meet
(D) Channel Rout Market
(E) Channel Representative Manager

Different products remain in existence for a different limited period. This is called:

(A) Product life cycle
(B) Product life
(C) Product maturity
(D) Product decline
(E) Product growth cycle

Effective retail banking presupposes :

(A) Large premises
(B) Huge kiosks
(C) big sales force
(D) co ordination between marketing and front office staff
(E) More products

In short run to stay in business, firm must cover?

(A) Total costs
(B) Fixed costs
(C) Variable costs
(D) Normal profit
(E) None of these