Marketing Aptitude MCQ-67

Direct marketing is necessary for

(A) Having a focused approach to marketing
(B) Boosting sales
(C) Better customer contacts
(D) All of the above
(E) None of these

Marketing can be attractive if

(A) Salesman are attractive
(B) Customers are attractive
(C) More customers are attracted
(D) All of these
(E) None of these

Target market for Home Loans is __

(A) All builders
(B) All housing societies
(C) Agriculturist
(D) All of these
(E) None of these

Customer’s Relationship with the Bank is influenced by __

(A) Customers’ attitudes
(B) Attitudes of bank staff
(C) Interest rates of the bank
(D) Attitudes of sales person
(E) All of these

The target group for agricultural loan is.

(A) Any farmer
(B) Farm labourers
(C) Any individual dealing in agricultural or related activity
(D) Farmers’ societies
(E) All of these

Selling process includes

(A) Publicity
(B) Lead generation
(C) Cross-country contacts
(D) Product designing
(E) Product re-designing

CRM is a short form of:

(A) Customer Relationship Management
(B) Company Resource Marketing
(C) Consumer Reaching Marketing
(D) Customer Relationship Marketing

SWOT analysis does not contain this

(A) Strength
(B) Weakness
(C) Opportunity
(D) Talent

Marketing of goods experimentally in several carefully selected areas before releasing them on a wide scale is known as

(A) Sampling
(B) Segmentation
(C) Segregation
(D) Test marketing
(E) Grading

The first step in marketing is

(A) Production work
(B) Receiving feedback
(C) Rise in profit
(D) Telephone calls
(E) Sending e-mails

Effective Marketing helps in:

(A) Boosting the sales
(B) Boosting the purchases
(C) Diversified Business
(D) Realization of Dreams
(E) All of these

Which of the following is the risk for marketing?

(A) Product
(B) Customer
(C) Change in the demand of goods
(D) Brand
(E) Value

Good Competition helps in

(A) Better Technology
(B) More Market Share
(C) Rise in Profits
(D) Bigger Branch Network
(E) Improved Customer Service

Which of the following is/are NOT the element(s) of Marketing Planning?

(A) Budget
(B) Strategy
(C) Schedule
(D) All of the above
(E) None of the above

Which of the following is a psychological need?

(A) Recognition
(B) Protection
(C) Self-esteem
(D) Shelter
(E) Self-realization