Marketing Aptitude MCQ-59

Which of the following is not a benefit customers generally experience from Direct Marketing?

(A) Shopping convenience
(B) Reduced prices
(C) The psychosocial benefit of being valued and understood
(D) Time utility
(E) None of the above

The principles of personal selling are described as _______ orientation.

(A) transaction
(B) relationship
(C) service
(D) customer
(E) None of the above

A good salesman should be

(A) Aggressive
(B) Pushy
(C) Fierce
(D) Polite but firm
(E) Talkative

Companies manage their supply chains through _____.

(A) the Internet
(B) skilled operators
(C) competitors
(D) transportation modes
(E) information

Customer Retention means:

(A) retaining the customers at the Bank for the full day
(B) customers dealing with the same bank for long time
(C) quick disposal
(D) better standards
(E) All the above

Customer relationship management (CRM) is the process of____________.

(A) carefully managing detailed information about individual customers and all ‘touch points’ to maximize customer loyalty
(B) acquiring the right customer
(C) instituting the best processes
(D) Grafting the right value proposition
(E) learning to retain customers

Minimizing pollution from production and all environmental impacts throughout the full product life cycle is called _____.

(A) product stewardship
(B) environmental sustainability
(C) design for environment (DFE)
(D) green marketing
(E) pollution prevention

Elements of the global marketing are:

(A) Product
(B) Price
(C) Placement
(D) Promotion
(E) All of the above

Banc assurance means _______

(A) Assurance given by banks to Loanees
(B) Assurance to bank with one bank
(C) Assurance to repay loans
(D) Assurance to give good service
(E) Selling insurance products through banks

When a firm adds attractive business that is unrelated to the existing business, such growth strategy is called:

(A) Intensive growth
(B) Integrative growth
(C) Diversification growth
(D) Any of the above
(E) None of the above

Innovation in marketing is same as

(A) Motivation
(B) Perspiration
(C) Aspiration
(D) Creativity
(E) Team work

Which of the following is an example of an indirect tax?

(A) Income tax
(B) Wealth tax
(C) Inheritance tax
(D) Corporation tax
(E) Value added tax

Service after sale is NOT the function of

(A) Marketing staff
(B) Seller
(C) Director of the company
(D) Employees of the company
(E) All of the above are wrong

Home loans are granted to:

(A) Individuals
(B) Institutions
(C) Builders
(D) All of these
(E) None of these

Market share means _______

(A) Paid up capital
(B) Shares held by employees
(C) Share of business volume as compared to other companies
(D) Share price of the company quoted in the market
(E) None of these