Marketing Aptitude MCQ-160

Value added service means ___

(A) Costlier products
(B) Large number of products
(C) Additional services
(D) At par services
(E) None of these

The sales process begins with

(A) Customer identification
(B) Lead generation
(C) Sales presentation
(D) Sales closure
(E) Sales meet

Diffusion of Innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread through cultures. The adopters of these innovations are categorized in five categories. Which of the following is incorrect?

(A) Early adopters
(B) Early majority
(C) Late adopters
(D) Late majority

Standard marketing practices include

(A) Poaching
(B) Unhealthy competition
(C) Lowering the selling price
(D) Unhealthy discount schemes
(E) Phishing

Marketing has taken a prominent position during the last decade due to

(A) Increased competition
(B) Better literacy rate
(C) Foreign compulsion
(D) Government instructions
(E) Reserve Bank of India policy guidelines

Which of the following is an essential of marketing?

(A) Marketing is a human activity
(B) Marketing is a Product
(C) Marketing is a knowledge
(D) All of these
(E) None of these

The PEST factor include

(A) Political factors
(B) Socio-cultural factors
(C) Technological factors
(D) Economic Factors
(E) All of the above

Marketing decisions are very critical because

(A) Helps in achievement of marketing objective
(B) Success of enterprise depends on it
(C) Purchase depends on it
(D) All the activities depend on it
(E) Only 1 and 2

Which ONE of the options is the odd one out?

(A) CIM
(B) ESOMAR
(C) MRS
(D) NRS
(E) None of the above

Target customers refers to

(A) Regular customers
(B) Default customers
(C) Residential customers
(D) New customers
(E) None of the above

Which of the following methods of sales forecasting is based on the principle that forecasts (or decisions) from a structured group of individuals are more accurate than those from unstructured groups?

(A) Sales force Estimation Method
(B) Time Series Analysis Method
(C) The Delphi Method
(D) Computer Simulation Method
(E) None of the above

Which of the following is the reason for product innovation?

(A) Market strategy
(B) Competition and market change
(C) Risk
(D) All of the above
(E) None of the above

Market share can be increased by increasing

(A) Raw material cost
(B) The staff strength
(C) The sales
(D) The sales staff
(E) Competition

Advertising is a type of:

(A) Direct marketing
(B) Indirect marketing
(C) Service marketing
(D) Internet marketing
(E) Internal marketing

The trade sales promotion technique includes:

(A) Trade allowances
(B) Trade discount
(C) Dealer loader
(D) Trade contest
(E) All of the above