Marketing Aptitude MCQ-154

You watch a movie and find out that a particular brand crops up in it very often. It is an example of:

(A) Surrogate advertising
(B) Broadcast advertising
(C) Covert advertising
(D) None of these

Customer retention can be ensured by

(A) Offering freebies
(B) Offering loans at low rates
(C) Catchy slogans
(D) Giving incentives
(E) Personalized services

‘Load’ means

(A) Log of wood
(B) Fee charged when one buys or sells the units of a fund
(C) Share price at the time of buying
(D) Stamp duty
(E) Fund value

Which of the following is/are a part of marketing?

(A) The Process of Creating Pricing
(B) Distribution
(C) Promotion
(D) All of these
(E) None of these

Which of the following is/are parts of macro environment?

(A) Demographic attributes
(B) Political attributes
(C) Cultural attributes
(D) All of the above
(E) None of the above

Which is the technique used for effective marketing planning?

(A) Psychological tools for marketing
(B) goal oriented
(C) marketing research
(D) physical distribution
(E) All the above

Which ONE of these quantitative methods is being used more nowadays?

(A) Telephone interviewing.
(B) Postal interviewing.
(C) Face-to-face interviewing.
(D) Online research
(E) Group interview

Potential customer is a ____ customer.

(A) Target
(B) Prospective
(C) Future
(D) Present
(E) Unknown

Sales forecasting invariably means:

(A) To sell product to target customers
(B) To storage product for future sale
(C) The quantity of sales that to be sold in future
(D) All of the above
(E) None of the above

Which of the following is/are the characteristics of growth stage of product life cycle?

(A) Reduced cost
(B) Profit rises
(C) Increase in sales
(D) All of the above
(E) None of the above

‘Benchmark’ means

(A) Sales performance measurement
(B) Marks given to salespersons
(C) Appraisal
(D) Standard values for comparison
(E) Autantion

Which of the following is TRUE about advertising?

(A) Advertisement is an investment
(B) Advertisement is a waste of money
(C) It is expensive
(D) All of the above
(E) None of the above

Trade discounts are also known as:

(A) Classical discount
(B) Conditional discount
(C) Functional discount
(D) Mass discount
(E) None of the above

Value added service means

(A) Additional cost
(B) Additional production
(C) Additional staff
(D) Additional services
(E) All of the above

Advertising that builds pre-awareness may:

(A) Increase profit
(B) Reduce selling costs
(C) Reduce probability of a sale
(D) Increase selling costs
(E) None of the above