Marketing Aptitude MCQ-60

Relationship selling means:

(A) Cross selling
(B) Selling to relatives
(C) tele marketing
(D) preparing a list of products to sell for customers
(E) None of these

Indirect Marketing means:

(A) Marketing by non-sales persons
(B) Market Survey
(C) Market Research
(D) Advertisements
(E) None of these

_______ is screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

(A) Idea generation
(B) Concept development and testing
(C) Idea screening
(D) Brainstorming
(E) None of these

Which among the following is an example of Secondary Media?

(A) Television
(B) Radio
(C) Hoardings
(D) News Papers
(E) None of these

‘Value -added services’ means _______

(A) Additional services
(B) Better value at a premium
(C) Costlier services
(D) Better value at a discount
(E) At services

The long term objective of marketing is __

(A) Customer Satisfaction
(B) Profit Maximization
(C) Cost cutting
(D) Profit Maximization with customer
(E) None of these

Out of the following _______ is NOT an objective of pricing.

(A) Profit
(B) Stabilizing demand and sales of the product
(C) Improvement in product quality
(D) Expansion of business
(E) All of these

Which one of the following is NOT a target group for saving accounts?

(A) Salaried persons
(B) Loss making companies
(C) Doctors
(D) Government employees
(E) Insurance agents

What decision is taken under Planning?

(A) What to do?
(B) When to do?
(C) How to do?
(D) Why to do?
(E) All of the above

Which among the following is a disadvantage of an EDI system?

(A) Speed
(B) Errors
(C) Expensive
(D) Mismatch
(E) None of these

Which among the following is a feature of good forecasting method?

(A) Accuracy
(B) Simplicity
(C) Economy
(D) Availability
(E) All of the above

Selling skills are judged by

(A) Number of goods sold
(B) Amount of profit earned
(C) Number of customers converted
(D) All of the above
(E) None of these

Effective communication is

(A) Not required if demand exceeds supply
(B) A sine-qua-non for marketing
(C) Good vocabulary
(D) All of these
(E) None of these

For sustained relationship with the buyer, one of the following is necessary __

(A) Continuity
(B) Consistency
(C) Understanding
(D) Empathy
(E) All of these

Indirect marketing means __

(A) Marketing by non-sales persons
(B) Market survey
(C) Market research
(D) Advertisement
(E) All of these