Marketing Aptitude MCQ-150

Green marketing may be

(A) Product friendly
(B) Environment friendly
(C) Staff friendly
(D) Customer friendly
(E) None of these

A ‘Lead’ in marketing jargon, means ____

(A) A likely consumer
(B) A metal
(C) A leash
(D) A team leader
(E) None of these

Service Marketing is resorted to in

(A) All MNCs
(B) All production houses
(C) Industrial units
(D) Insurance companies and
(E) Fish markets

The act of obtaining a desired object from someone by offering something in return is called as a(n):

(A) Transaction
(B) Exchange
(C) Relationship
(D) Value
(E) All of these

Niche market means:

(A) a free market
(B) a social market
(C) equity market
(D) capital market
(E) a specified market for the target group

Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in

(A) India
(B) Indonesia
(C) Japan
(D) America
(E) None of these

A bed in a hotel for night haulting is an example of

(A) Core product
(B) Augmented product
(C) Expected product
(D) Potential product
(E) Main product

Marketing and selling are

(A) Not required if profit is high
(B) Not required if sales are high
(C) Not required in monopolistic conditions
(D) All of the above
(E) None of these

Marketing strategies means

(A) Plan for effective marketing
(B) Type of marketing style
(C) Market demands
(D) All of these
(E) None of these

Market innovations means __

(A) Design new products
(B) New styles of marketing
(C) New ideas in sales steps
(D) Only (1) and (2)
(E) All (1), (2) and (3)

Bank marketing is same as __

(A) Transaction marketing
(B) Service marketing
(C) Indoor marketing
(D) All of these
(E) None of these

‘Customization’ means ___

(A) Tailor-made products for each customer
(B) Customers selling goods
(C) Tailor-made products for each staff
(D) A selling process
(E) None of these

Customization means ____

(A) Acquiring more customer
(B) Regulating customer
(C) Special products to suit each customer
(D) More products per customer
(E) All of these

Product design is a function of

(A) Front office staff
(B) Back office staff
(C) Management
(D) Marketing and research team
(E) Loan section

A tobacco company advertises its line of music cds. It is a type of:

(A) Substitute advertising
(B) Surrogate advertising
(C) Out-door advertising
(D) None of these