Marketing Aptitude MCQ-155

The most frequently used type of compensation plan is a:

(A) delayed compensation plan
(B) straight salary compensation plan
(C) combination compensation plan
(D) weighted compensation plan
(E) straight commission compensation plan

Channel members should be evaluated using all of the following criteria except which one?

(A) control
(B) adaptive criteria
(C) economic factors
(D) channel leadership
(E) none of the above

Digital marketing is

(A) A way of direct marketing
(B) A way of indirect marketing
(C) A strategy of the DSAs
(D) All of the above
(E) None of the above

Through ___ marketing statisticians can extract useful information about individuals, trends, and segments from the mass of data.

(A) Prospecting
(B) Data mining
(C) Calculus
(D) CRM
(E) Relationship marketing

Consumer protection means:

(A) Safeguarding rights of consumers
(B) Safeguarding interests of consumers
(C) Protection against unethical practices
(D) All of the above
(E) None of the above

The services a customer expects are called the ___ service package.

(A) volatile
(B) primary
(C) secondary
(D) expected
(E) perceived

A ‘Call Centre’ is _____

(A) A place where salesmen meet every day
(B) A training centre
(C) A back office set up where customer queries are answered
(D) Customers meeting place
(E) All of the above

The process of production and consumption of services take place simultaneously is called:

(A) Market
(B) Marketing
(C) Services
(D) Products
(E) All the above

A master policy in the case of Life insurance indicates

(A) policy is sale
(B) policy is in the name of servant
(C) only one life is assured
(D) there are several beneficiaries
(E) life assured should be a male

Giffen goods are the goods for which demand decrease when their prices:

(A) Increase
(B) Decrease
(C) Remains constant
(D) Reduce to a certain level
(E) None of these

One of the methods for Market Monitoring is

(A) to watch TV serials
(B) to discuss with other sales persons
(C) to monitor media outlets
(D) All of these
(E) None of these

A’ Call’ in marketing language means _

(A) Calling on a salesperson
(B) Calling on a customer
(C) Making a phone-call
(D) All of these
(E) None of these

Which one of the following is NOT a target group for saving accounts?

(A) Salaried persons
(B) Loss making companies
(C) Doctors
(D) Government employees
(E) None of these

EMI can be a marketing tool if

(A) It is very high
(B) EMI is increasing
(C) it is very low
(D) It is a flat rate
(E) None of these

Which of the following is the most appropriate reason for Bank marketing?

(A) Globalization
(B) Variety of Banking products
(C) mergers
(D) Recession
(E) None of these