Banc assurance means (A) Assuring to repay bank loans (B) Assuring to repay credit card dues…

One of the following is a target group for the marketing of Internet Banking. (A) All…

What is the most common view of pricing? (A) recover costs (B) popularize the product (C)…

In modern day marketing, the benefit of selling extend to __ (A) Only products and services…

Market information means _____ (A) Knowledge of industries (B) Knowledge of households (C) Knowledge of peers…

Mail advertising includes: (A) Novelty gift (B) Booklets (C) Price list (D) Business reply envelope (E)…

Marketing is a function undertaken by_ (A) All DSAs (B) All front-office staff (C) Whole organization…

Full form of DSA is ______ (A) Delivery Staff Agency (B) Direct Selling Agency (C) Distributors…

Which of the following techniques is used for dealers/distributors sales promotion? (A) Demonstrations or instructions (B)…

The Target Group for Education Loan is ___ (A) All colleges (B) All parents (C) Research…

Costs that do not vary with production or sales g levels are called: (A) fixed costs…

A presentation means (A) Display of products (B) Explaining the utility of products (C) A gift…

Value added service means ___ (A) Costlier products (B) Large number of products (C) Additional services…

The choice between high markups and high volume is part of which of the following retailer…

Personal selling tries to achieve three general goals: finding prospects, convincing prospects to buy, and _______….

Advertisement is a type of (A) Direct marketing (B) Service marketing (C) Indirect marketing (D) Internet…

Sales forecast implies (A) an estimate of the maximum possible sales opportunities present in a particular…

The most frequently used type of compensation plan is a: (A) delayed compensation plan (B) straight…

You watch a movie and find out that a particular brand crops up in it very…

In 4Ps model for marketing, the place relates to which aspect? (A) Distribution (B) Production (C)…

Sometimes a producer chooses only a few dealers in a territory to distribute its products or…

A very large market segment or wide collection of smaller segment is called (A) Niche market…

Green marketing may be (A) Product friendly (B) Environment friendly (C) Staff friendly (D) Customer friendly…

One of the following is not a function of retail banking (A) Accepting fixed deposits (B)…

Mutual fund business from existing bank customers can be mobilized by (A) Online marketing (B) Cross-selling…

Selling is _____ (A) Different from marketing (B) A sub-function of marketing (C) Same as marketing…

___ is when a company works continuously with its large customers to help improve their performance….

Which of the following statement is TRUE? (A) Marketing makes the company to go into loss…

Market size also means (A) Marketing planning (B) Market pricing (C) Market space (D) Market distribution…

Which of the following remedies is/are ensured by the Consumer Protection Act, 1986? (A) Replacement of…